YASH LILLANEY
I’m a sports media and social media professional with 6+ years of experience creating, managing, and publishing engaging sports content across Instagram, TikTok, and X. My experience spans social media strategy, short-form video, sports writing, content planning, breaking news, and audience engagement, with a particular passion for the NBA, NFL, Golf, Tennis, and the broader sports landscape.
As an Associate Editor and All Sports Writer at ClutchPoints, I cover breaking news, trending storylines, and features across the NFL, NBA, MLB, college sports, golf, and more. I also have extensive experience as a freelance social media content creator, producing real-time content around games, viral moments, player storylines, and emerging trends. My work has generated multiple 1M+ view videos and helped drive a 35% increase in engagement.
I’m passionate about combining strong storytelling, creativity, and data-driven strategy to create content that connects with sports fans. Whether I’m covering breaking news, editing a short-form video, developing a social campaign, or identifying the next trending story, I bring a fast-paced, audience-first approach to every project.
My Work
ClutchPoints — Author Profile
As an Associate Editor and All Sports Writer at ClutchPoints, I cover breaking news, trending stories, and features across the NFL, NBA, MLB, college sports, golf, and more. My work focuses on fast, accurate reporting while identifying compelling storylines and angles that resonate with digital and social audiences.
Explore my ClutchPoints work →
Instagram — @liftingwithyash
My Instagram showcases my experience in social media content creation, short-form video, sports storytelling, and audience engagement. I create content around sports, fitness, and trending moments, with a focus on developing engaging concepts, writing strong hooks and captions, and producing content optimized for social platforms.
My work has generated multiple 1M+ view videos and reflects my ability to turn ideas and real-time moments into content that connects with audiences.
View my Instagram →
"We know what we are, but know not what we may be"